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MeritDirect gains management of SourceMedia subscriber lists

Published on .

White Plains, N.Y.—List management company MeritDirect has gained management of the approximately 45 postal and e-mail prospect subscriber lists of financial services publisher SourceMedia Inc., representing almost 2 million business contacts.

SourceMedia publishes such magazines and their affiliated online resources as American Banker, Accounting Today, Employee Benefit News and U.S. Banker, as well as a number of brands addressing the insurance, investment and mortgage-lending industries.

SourceMedia's subscriber lists formerly were managed by Infogroup|Edith Roman.

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