BtoB

MeritDirect gains management of Ziff Davis Enterprise subscriber lists

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White Plains, N.Y.—MeritDirect has been tapped to manage the subscriber contact lists of b-to-b publishing company Ziff Davis Enterprise, consisting of more than three million subscribers across multiple magazine brands.

The Ziff Davis Enterprise Masterfile is made up of subscribers to such titles as Baseline, CIO Insight, Channel Insider and eWEEK, as well as visitors to the company's websites, subscribers to specialty publications, and attendees at live and online events. Statlistics was former manager of the lists.

The assignment also includes the management of 1.4 million Ziff Davis Enterprise e-mail addresses and a telemarketing list of 2 million names.

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