MeritDirect, Genalytics form partnership

White Plains, N.Y.—List company MeritDirect Wednesday announced it has formed a strategic alliance with Genalytics, an on-demand data solutions provider, that gives MeritDirect’s list management customers access to predictive modeling tools for direct marketing campaigns.

“The Genalytics technology brings the capability of predictive modeling to customers of any size,” said Rob Sanchez, president of list management and interactive services at MeritDirect, in a statement.