Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


MeritDirect, Genalytics form partnership

Published on .

White Plains, N.Y.—List company MeritDirect Wednesday announced it has formed a strategic alliance with Genalytics, an on-demand data solutions provider, that gives MeritDirect’s list management customers access to predictive modeling tools for direct marketing campaigns. “The Genalytics technology brings the capability of predictive modeling to customers of any size,” said Rob Sanchez, president of list management and interactive services at MeritDirect, in a statement.
Most Popular
In this article: