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BtoB

MeritDirect lands 128 Advanstar lists

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White Plains, N.Y.--MeritDirect announced Wednesday it has won exclusive list management for multiple Advanstar Communications lists: 56 b-to-b magazine subscriber lists, 12 trade show attendee lists and 60 e-mail lists.

The lists have a total of 2.5 million to 3 million names, making Advanstar Merit's largest client.

Previously, management of Advanstar's lists was split among three companies: Chessie Lists, American List Counsel and Aggressive List Management.

Separately, MeritDirect announced Jeffrey Moriarty was appointed VP-business list management services. Moriarty was previously director of sales and marketing at list manager DecisionMaker Media Management, or DM2, where he spent more than nine years.

--Carol Krol

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