Rye Brook, N.Y.—Database marketing company MeritDirect has formed an international division centered on a database of overseas sales contacts.
The division's new OmniChannelBASE International is a global version of MeritDirect's OmniChannelBASE masterfile that is segmented by such categories as industry groups and titles. MeritDirect plans to establish a London office to support the new initiative.
The company named Karie Burt to head the division as VP-data and media services. Most recently, Burt was senior VP with sales contact company Mardevdm2.