×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

MeritDirect launches MeritMatch

Published on .

White Plains, N.Y.--B-to-b list manager MeritDirect announced it has launched MeritMatch, a new database service that will give customers the ability to track results across channels on a twice monthly basis. Query tools will allow them to view data such as lists, models and demographics from the company's MeritBase cooperative database. "Many of our customers are interested in targeting prospects that are likely to repurchase, not one-time purchasers," said Christopher Pickering, VP-database marketing, in a statement. "This tool will allow them to identify in which segments they should continue to invest."
Most Popular
In this article: