BtoB

MeritDirect launches MeritMatch

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White Plains, N.Y.--B-to-b list manager MeritDirect announced it has launched MeritMatch, a new database service that will give customers the ability to track results across channels on a twice monthly basis. Query tools will allow them to view data such as lists, models and demographics from the company's MeritBase cooperative database. "Many of our customers are interested in targeting prospects that are likely to repurchase, not one-time purchasers," said Christopher Pickering, VP-database marketing, in a statement. "This tool will allow them to identify in which segments they should continue to invest."
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