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BtoB

MeritDirect to manage e-mail lists for clients

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White Plains, N.Y.—MeritDirect announced it will manage new e-mail lists for two publishing clients and one catalog marketing client: Advanstar, FMA Communications Publications and Hello Direct. All of the lists are new to the market. The Advanstar lists comprise e-mail names from 28 e-newsletters in the automotive, health care, scientific and pharmaceutical industries. The FMA lists are e-mail names of postal subscribers to four of its publications in the metal fabrication and manufacturing markets. Hello Direct’s e-mail list comprises catalog buyers who have provided e-mail addresses.

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