×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

MeritDirect, Penton roll out email lead-gen service

Published on .

Most Popular
White Plains, N.Y.—Database marketing company MeritDirect, taking advantage of the Penton Media list business it won last year, has introduced a service that bundles email campaigns and actionable leads gleaned from Penton email list buys. The companies' Email & Lead Advantage Program includes a test and retest phase, intelligence into what segments perform for a campaign and the ability to mail or call those who have demonstrated interest in a product or service. The segmentable Penton Media database includes about 3 million subscribers via permission-based email addresses.
In this article: