White Plains, N.Y.—Database marketing company MeritDirect, taking advantage of the Penton Media list business it won last year,
has introduced a service that bundles email campaigns and actionable leads gleaned from Penton email list buys.
The companies' Email & Lead Advantage Program
includes a test and retest phase, intelligence into what segments perform for a campaign and the ability to mail or call those who have demonstrated interest in a product or service.
The segmentable Penton Media database includes about 3 million subscribers via permission-based email addresses.