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MeritDirect wins CMP Media list portfolio from Rubin Response

Published on .

White Plains, N.Y.—MeritDirect announced Wednesday that it has won list management for CMP Media’s more than 150 subscriber lists and databases of 2.3 million business information and technology decision-makers. It will assume management as of Jan. 1.

MeritDirect will also begin managing CMP’s entertainment media lists totaling more than 200,000 postal names and more than 130,000 e-mail names.

“We are confident that they can offer us not only comprehensive list management of the CMP technology and entertainment databases but also help us to recognize new ‘rich data’ opportunities.” said Bill Amstutz, senior VP-audience marketing and development at CMP, in a statement.

The lists were previously managed by Rubin Response.

—Carol Krol

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