BtoB

MeritDirect wins Penton Media database business

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White Plains, N.Y.—Database marketing company MeritDirect will manage all database lists for b-to-b Penton Media, effective April 1. MeritDirect will take over from Walter Karl.

The Penton lists are drawn from subscribers and registrants to 114 magazines, 145 Web sites and about 100 trade shows in such industries as agriculture, aviation, electronics and information technology. In addition to 5.5 million postal addresses, the files contain 2.1 million e-mail addresses and 400,000 international contacts.

Last week, Penton Media officially emerged from Chapter 11 bankruptcy protection.

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