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Merkle’s CognitiveDATA to acquire catalog company CMS Direct

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Columbia, Md.—CognitiveDATA, a subsidiary of database marketing agency Merkle Inc., plans to acquire catalog marketing services company CMS Direct.

CMS Direct, based in Minneapolis, has partnered with CognitiveDATA since 2006 to develop technology that combines mailing address hygiene and advanced merge-purge services.

The acquisition will enable CognitiveDATA to integrate its proprietary data accuracy technology with the database and list processing solutions offered by CMS Direct.

Financial terms of the deal were not disclosed.

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