Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Merkle’s CognitiveDATA to acquire catalog company CMS Direct

By Published on .

Columbia, Md.—CognitiveDATA, a subsidiary of database marketing agency Merkle Inc., plans to acquire catalog marketing services company CMS Direct.

CMS Direct, based in Minneapolis, has partnered with CognitiveDATA since 2006 to develop technology that combines mailing address hygiene and advanced merge-purge services.

The acquisition will enable CognitiveDATA to integrate its proprietary data accuracy technology with the database and list processing solutions offered by CMS Direct.

Financial terms of the deal were not disclosed.

Most Popular
In this article: