The deal gives Merkle offices in Chicago and Philadelphia. CFM Direct clients include Bank of America, Capital One, GE and TIAA-CREF.
Financial terms of the deal were not disclosed.
CFM Direct becomes part of Merkle's Commercial Markets group which serves clients in the financial services, retail, high-tech, automotive, pharmaceutical, consumer packaged goods, telecommunications and media verticals.
Investment banking firm AdMedia Partners acted as financial advisor to CFM Direct in the deal.