Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Merkle acquires direct mail company CognitiveDATA

By Published on .

Columbia, Md.—Database marketing agency Merkle has acquired CognitiveDATA, a direct and database marketing services company.

Little Rock, Ark.-based CognitiveDATA primarily serves insurance providers, nonprofits, financial services companies and retailers in ensuring the accuracy of direct-mail files. It will continue as a separate brand and operate as a wholly owned subsidiary of Merkle.

Merkle and CognitiveDATA previously have partnered on initiatives for such organizations as DirecTV, GEICO and the Arthritis Foundation.

Financial terms of the deal were not disclosed.

Most Popular
In this article: