Columbia, Md.—Customer relationship marketing company Merkle Inc. has acquired Social Amp, a company that provides Facebook linking solutions on corporate websites. Financial terms were undisclosed.
Social Amp, based in New York, will be part of Merkle Connect, Merkle's social CRM agency, but will continue to operate under its own name. The acquisition is expected to augment Merkle's ability to measure engagement, customer value and conversion, in linking sites with social activities.
Other recent acquisitions by Merkle include multichannel strategic consultancy Lenser Strategy Group and search marketing company Impaqt.