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Merkle buys Sigma Analytics and consulting

Published on .

Lanham, Md.--Merkle Direct Marketing Tuesday announced it has acquired Sigma Analytics & Consulting, Atlanta, a business and technology consultant. Merkle said the acquisition will allow it to offer a wider portfolio of analytical services, primarily to the financial services industry. Financial terms of the deal were not disclosed. Sigma Analytics will keep its operations and staff in Atlanta and become a division of Merkle's Data Solutions group.
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