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Merkle obtains AB&C Group’s response services division

Published on .

Lanham, Md.—Merkle, a database marketing agency, announced the acquisition of the response services division of AB&C Group, a direct response processing company. AB&C Group’s response division will become part of Merkle|Response, Merkle’s operational division that provides direct services such as data entry and fulfillment. Financial terms were not disclosed.

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