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BtoB

Merkle partners with Alterian

Published on .

Chicago—Alterian announced Monday that it has entered a partnership to make its suite of database products available to direct marketing agency Merkle and its clients. Alterian's Marketing Suite will be incorporated into Merkle's Knowledge Centers, a comprehensive database infrastructure. Merkle said it expects Alterian's technology to improve operational efficiencies, deliver better database functionality, increase development speed and enable faster execution of complex campaigns.

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