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BtoB

Merrill Lynch bullish in new campaign

Published on .

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New York—Merrill Lynch introduced a new ad campaign, featuring its trademark bull logo, to show how it is “bullish” about its future despite recent write-downs of $8.4 billion.

The print campaign is running in the Financial Times and The New York Times.

The ad’s headline states, "Why Merrill Lynch is still bullish on Merrill Lynch." Merrill Lynch reported the largest quarterly loss in history as a result of the sub-prime mortgage fallout.

The new campaign is aimed at investors, customers and business decision-makers.

—Kate Maddox

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