BtoB

MetaResponse launches database division

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Deerfield Beach, Fla.—MetaResponse Group on Friday announced it has created a new database division, MetaBase. The list manager said it has also launched the MetaBase Business Masterfile, a business database with 26 million names.

"Based on the demand we've seen within the b-to-b sector, it was time to complement the MetaBase Consumer files with its business counterpart," said Jerry Whiteway, president of MetaResponse, in a statement.

MetaBase Business will launch as a masterfile with nine additional targeted segmented lists, the company said.

"MetaBase Business offers marketer's deep coverage within vertical business sectors, by specific SIC codes, company sizes, or job functions, providing business marketers with total coverage of their target audience," Whiteway said.

—Carol Krol

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