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BtoB

Methodology

Published on .

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Our selections of the top b-to-b brands include the long-standing (Pfizer was founded in 1849 and American Express Co. the following year) and the fast-rising (Google was started in 1998). What all 10 of these companies have in common are remarkable vitality and an uncanny ability to adapt to the current b-to-b marketplace, whether it's United Parcel Service of America expanding from shipping into supply chain services or General Electric Co. from lightbulbs to wind turbines. The top brands were selected by BtoB's editorial staff based on CoreBrand's brand equity ranking and BusinessWeek /Interbrand's global brand valuations. The editors also factored in the brands' prominence in both the b-to-b marketplace and the business media in the past year.
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