Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.



Published on .

Our selections of the top b-to-b brands include the long-standing (Pfizer was founded in 1849 and American Express Co. the following year) and the fast-rising (Google was started in 1998). What all 10 of these companies have in common are remarkable vitality and an uncanny ability to adapt to the current b-to-b marketplace, whether it's United Parcel Service of America expanding from shipping into supply chain services or General Electric Co. from lightbulbs to wind turbines. The top brands were selected by BtoB's editorial staff based on CoreBrand's brand equity ranking and BusinessWeek /Interbrand's global brand valuations. The editors also factored in the brands' prominence in both the b-to-b marketplace and the business media in the past year.
Most Popular
In this article: