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BtoB

MetLife opens creative and media review for $65 million account

Published on .

New York—MetLife has opened a creative and media review on its estimated $65 million advertising account, according to Advertising Age, a sibling publication of BtoB.

The incumbent creative agency is Y&R and the incumbent media agency is Mediaedge:cia. An executive familiar with the situation told Ad Age that MetLife is looking for agency partners “to help us get to the next level.”

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