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BtoB

MetroGroup buys Proficient Data

Published on .

Lincoln, Neb.—MetroGroup, a direct marketing company, announced Monday it has acquired Proficient Data, a 15-year-old direct mail fulfillment company based in Chicago. Proficient Data manages, produces and distributes business-critical electronic and print documents for clients. The deal gives MetroGroup additional direct mail capabilities and services to offer to clients.

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