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BtoB

Metropolitan Yellow Page online ad revenue increases 24.6%

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Stamford, Conn.—Online revenue for Yellow Pages publishers in the top 20 metro markets increased 24.6% last year compared with 2009, according to a report released by Simba Information.

The report, “Top 20 U.S. Yellow Page Markets 2010-2011,” said the growth in online Yellow Pages advertising is being driven by laws spurred by the environmental movement, which have raised the costs of publishing directories. Additionally, the report said that search engines rely on Yellow Pages for insight into local businesses.

“Online revenue is likely to offset the print [revenue] decline in three to five years, when the markets will become stable,” David Goddard, senior analyst and lead author of the study, said in a statement.

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