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Mich Mathews, Microsoft Corp.

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What: Senior VP-corporate marketing group

Where: Microsoft Corp., Redmond, Wash.

Why: Mathews oversees Microsoft's global corporate marketing efforts, including branding, advertising, PR, research, events, packaging, relationship marketing and internal communications. This year, Mathews oversaw "Heroes Happen Here," a $150 million campaign to promote the product launches of Windows Server 2008, Visual Studio 2008 and SQL Server 2008.

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