Mich Mathews, Microsoft Corp.

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What: Senior VP-central marketing group

Where: Microsoft Corp., Redmond, Wash.

Why: Mathews oversees Microsoft's global corporate marketing efforts, including branding, advertising, PR, research, events, packaging, relationship marketing and internal communications. This year, she spearheaded a new b-to-b campaign—called "It's Everybody's Business"—designed to show how Microsoft's technology helps people run their businesses successfully, particularly in a down economy. She has also been involved in the launch of Microsoft's new Bing search engine, a major effort to take on rival Google.
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