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BtoB

Mich Mathews, Senior VP-central marketing group, Microsoft Corp.

Published on .

Most Popular
What: Senior VP-central marketing group
Where: Microsoft Corp., Redmond, Wash.
Why: Mathews, who has been in her current job for 11 years, oversees all Microsoft’s global corporate marketing efforts. Last year, she spearheaded a new b-to-b campaign called “Because It’s Everybody’s Business,” designed to show how Microsoft’s technology is helping people run their businesses successfully. This year, she has overseen campaigns such as those for Office 2010, Windows 7 and the upcoming launches of Kinect and Windows Phone 7.
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