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Michael Della Penna, Epsilon Data Management

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What: CMO
Where
: Epsilon Data Management, Dallas
Why
: Della Penna has been credited with integrating multiple brands under Epsilon through acquisition and just last month announced the launch of the first companywide advertising campaign. He relaunched the Direct Marketing Association’s CRE Council (now known as the Email Experience Council) and is also a founding member of the Jupiter Email Measurement Accuracy Coalition.
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