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BtoB

Michael Fisher, Alterian

Published on .

What: Senior VP-sales and marketing, the Americas

Where: Alterian, Chicago

Why: Sensing a monumental shift in the marketing industry, Fisher brought together industry visionaries to define and create a two-way dialogue with customers through multichannel engagement. The advent of Alterian's Customer Engagement Agency aimed to provide marketers with a 360-degree view into consumer behavior by integrating data, analytics, strategy, creative and technology to break down silos inside traditional service delivery organizations.
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