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BtoB

Michael Gerard, IDC

Published on .

Most Popular
What: Research director-Executive Advisory Group
Where
: IDC, Framingham, Mass.
Why
: Gerard, who joined research firm IDC in 2003 to help establish its CMO Advisory Practice, last year was named research director of its Executive Advisory Group, which includes the CMO Advisory Practice and the Sales Leadership Board. The group provides technology marketers and sales executives with research and insights, including the annual Technology Marketing Barometer and Technology Sales Barometer reports.
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