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BtoB

Michael Gerard, IDC

Published on .

Most Popular
What: VP-research, executive advisory group

Where: IDC, Framingham, Mass.

Why: Gerard directs research operations and consulting engagements for IDC's executive advisory group, which includes the CMO Advisory, Market Intelligence and Sales Advisory practices. He has been instrumental in creating such methodologies and services as IDC's tech marketing and sales custom benchmarking analyses.

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