BtoB

Michael Iaccarino, Epsilon

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What: CEO
Where
: Epsilon, Dallas
Why
: Iaccarino is the visionary behind Epsilon’s growth, which recently earned it the No. 2 direct marketing agency ranking in BtoB sibling publication Advertising Age. He leads the company’s effort to generate volumes of thought leadership materials, including surveys, reports, podcasts and webcasts. He also encourages industry collaboration and transparency, saying they will ensure the b-to-b marketing industry continues to flourish.
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