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Michael J. Lavery, President-managing director, AuditBureau of Circulations

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Lavery and his organization have been adapting to the digital world. ABC issued its first two Multimedia Publisher's Statements in March. The reports allow publishers to list users who interacted with Web sites, e-newsletters and trade shows in a figure called "Total GrossContacts." In July ABC issued its firste-newsletter audit report.
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