×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Michael J. Lavery, President-managing director, AuditBureau of Circulations

Published on .

Most Popular
Lavery and his organization have been adapting to the digital world. ABC issued its first two Multimedia Publisher's Statements in March. The reports allow publishers to list users who interacted with Web sites, e-newsletters and trade shows in a figure called "Total GrossContacts." In July ABC issued its firste-newsletter audit report.
In this article: