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BtoB

Michael Lotito to head new media buying company

Published on .

New York--Michael Lotito, the outgoing COO of Interpublic's Initiative Media, will be CEO of the independent company being formed by agency holding company giants Interpublic Group of Cos. Inc., Omnicom Group Inc. and WPP Group plc to create a standardized, Internet-based media management system for buyers and sellers.
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