BtoB

Michael Mac Donald, Xerox Corp.

Published on .

What: Corporate senior VP and president-marketing operations
Where: Xerox Corp., Stamford, Conn.
Why: As president of marketing operations, Mac Donald leads corporate marketing, advertising, brand, public relations, corporate communications and Web marketing at Xerox. Under his direction, the company this year launched a series of ad campaigns for its two fastest-growing businesses, color printing solutions and its global services consulting group. Xerox is also testing new online platforms including viral video campaigns, blogs and virtual communities.
Most Popular
In this article: