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BtoB

Michael Mac Donald, Xerox Corp.

Published on .

What: Corporate senior VP and president-marketing operations
Where: Xerox Corp., Stamford, Conn.
Why: As president of marketing operations, Mac Donald leads corporate marketing, advertising, brand, public relations, corporate communications and Web marketing at Xerox. Under his direction, the company this year launched a series of ad campaigns for its two fastest-growing businesses, color printing solutions and its global services consulting group. Xerox is also testing new online platforms including viral video campaigns, blogs and virtual communities.
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