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Michael Mendenhall, Hewlett-Packard Co.

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What: Senior VP-CMO

Where: Hewlett-Packard Co., Palo Alto, Calif.

Why: Mendenhall, who has served as CMO for nearly two years, directs all HP corporate marketing operations globally. He has overseen the development of a robust digital strategy that incorporates social media and other digital channels. Also under his direction, HP formed a multiyear sports marketing partnership with the NBA and an accompanying ad campaign, "HP Insider."
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