BtoB

Michael Ruby

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As VP/Executive Creative Director, Michael leads the creative team at Stein IAS, 2013 BMA International Agency of the Year and BtoB Magazine Top Midsize Agency. Michael and his team help place Stein IAS' clients at the vanguard of B2B marketing with ideas and innovation that activate opportunity, from Digital Brand Ecosystems and real-time marketing campaigns to mobile, digital sales enablement and marketing automation. Michael's creative leadership has helped earn the agency hundreds of major creative awards and driven business success for clients including Chicago Board Options Exchange (CBOE), TheLadders, Towers Watson, IntraLinks, Tata Consultancy Services, Wolters Kluwer, PR Newswire, Maxwell Systems and Crisp Media. Outside the agency, Michael is an acclaimed librettist whose award-winning musicals and songs have been performed across the United States, and in England and South America. Most importantly, he is Benjamin's dad.
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