Michele Grieshaber is currently the Vice President of Demand Programs, IBM North America where she is responsible for driving $20B+ in marketing-generated sales pipeline annually across all IBM brands, customer sets and business partners. Michele leads a talented team of more than 200 marketing professionals and agency partners who create and execute innovative world-class, client-focused marketing programs with emphasis on digital, content marketing, contact database strategy, and experiential event marketing.
Michele has a doctorate in mechanical engineering and speaks fluent French and conversational German. She was a Fulbright scholar to France in 1988. Since 2009, she has guest lectured at the University of Texas McComb's School of Business on aspects of brand management, distribution and pricing, market management and business ethics.
Michele is a board member of Family Eldercare, an Austin-based non-profit which provides essential services to seniors. In her free time she is a museum docent and pursues interests in organic farming and bees, travel, solving puzzles, hiking and biking.