BtoB

Michigan starts $3.5M b-to-b tech advertising campaign

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Lansing, Mich.--Michigan Economic Development Corp., a partnership of state and local governments, has launched a $3.5 million b-to-b print and radio advertising campaign. The campaign includes ads in Wired, The New Yorker and Upside and on National Public Radio. It is aimed at manufacturing, life sciences and IT senior-level executives and touts Michigan's economic and business environment advantages. Developed by Detroit-based marketing agency Brogan & Partners, the campaign will continue through April of next year.
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