Lansing, Mich.--Michigan Economic Development Corp., a partnership of state and local governments, has launched a $3.5 million b-to-b print and radio advertising campaign. The campaign includes ads in Wired, The New Yorker
and on National Public Radio. It is aimed at manufacturing, life sciences and IT senior-level executives and touts Michigan's economic and business environment advantages. Developed by Detroit-based marketing agency Brogan & Partners, the campaign will continue through April of next year.