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BtoB

Microburst links e-commerce discs, Net

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Rockledge, Fla.--Microburst Technologies Inc. has released new software designed for marketers seeking easy ways to create CD-ROM catalogs that link to Web sites. Called uCatalog, the software lets marketers distribute CD-ROM catalogs that allow desktop shopping. At the conclusion of the shopping session, customers are linked to a Web site that automatically processes the order. The company said its Java-based technology should prove useful in b-to-b, where buyers often deal with CD-ROM catalogs for factory parts and other supplies.
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