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BtoB

Microsoft acquires Multimap

Published on .

Redmond, Wash.—Microsoft Corp. announced it has acquired U.K.-based Multimap, an online mapping service. Microsoft said the deal gives it a new location and mapping technology that will complement its existing offerings, such as Virtual Earth, Live Search, Windows Live services, MSN and the aQuantive advertising platform. Multimap will operate as a wholly owned subsidiary of Microsoft. Financial terms of the deal were not disclosed.
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