The enhancements include computer vision technology to create so-called “bug ads” that appear in “nonintrusive” frames in a video. Microsoft said the technology approximates human judgment and places the ad in the video where it is least likely to interfere with the user’s viewing experience.
“We believe the technical advances and intelligence we are creating at adCenter Labs can change the game of online advertising,” said Tarek Najm, technical fellow at Microsoft, in a statement. “Solutions to today’s challenges must be capable of handling and understanding the complexity of vast amounts of data. To address that challenge, we are developing advertising algorithms that can anticipate and understand consumer behavior faster than the speed of thought, so that we can help advertisers create more efficient and relevant user experiences.”