×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Microsoft ads emphasize Equifax endorsement

Published on .

Agency: Deutsch, New York Even one of the most recognized business brands gets a boost from “they say” advertising. Microsoft could brag and boast about its size and scope, but instead it describes in a series of eye-catching banners how it helped Equifax eliminate the downtime associated with updating its servers. The final banner invites an audience of IT professionals to “see what you can do with Windows Server 2012.” Those who take the bait can watch a short video or read a detailed white paper on how Microsoft's technology allowed Equifax, a provider of consumer and business credit intelligence, to spend more time on innovation rather than dealing with frustrating downtime. The credibility of a third-party endorsement like that is invaluable in b-to-b advertising. Rating:
Most Popular
In this article: