BtoB

Microsoft, Apple and AT&T Are the Biggest B-to-B Ad Spenders

BtoB 100 Ranks the Largest U.S. B-to-B Advertisers

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Microsoft, Apple and AT&T topped the BtoB 100 list, an Ad Age special report coming out Monday that ranks the biggest b-to-b ad spenders in the U.S.

The report is based on Ad Age DataCenter's analysis of spending data from WPP's Kantar Media.

It found that U.S. measured-media spending by the top 100 b-to-b advertisers approached $5 billion last year.

The report and ranking of the top 100 b-to-b advertisers will appear in Ad Age's Aug. 11 print edition.

An overview article of the report will be accessible to all users at AdAge.com/datacenter, and the online ranking will be available to Ad Age DataCenter subscribers.

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