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Microsoft Bing unveils image-based search results

By Published on .

Redmond, Wash.—Microsoft Corp. has launched Visual Search, a new feature for its Bing search engine that displays search results in pictures instead of text.

Available in beta at www.bing.com/visualsearch, the service first presents the user with a photo gallery of about 50 preselected subjects, including politicians, cars, athletes and movies, within which to search. The service requires Microsoft’s Silverlight video plug-in, the company’s version of Flash.

Microsoft said new gallery categories will be added each month. The service also will be offered as an option on the Bing main search page if image results are appropriate. Currently no advertising is displayed in Visual Search results.

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