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BtoB

Microsoft, CNBC partner on ad syndication

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Redmond, Wash.—Microsoft Corp. and NBC Universal’s CNBC announced they have formed a strategic alliance to bring relevant advertising to the more than 2.6 million unique monthly business-oriented visitors to CNBC.com.

Microsoft will be the exclusive third-party provider of display and contextual advertising for CNBC.com.

The companies said the agreement is effective immediately, with contextual advertising to start appearing later this month. Execution on display advertising will begin in March 2008.

—Carol Krol

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