×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Microsoft consolidates online ad sales

Published on .

Redmond, Wash.—Microsoft Corp. is adding a new advertising division, Microsoft Digital Advertising Solutions, in order to consolidate its online ad sales. The new division will help marketers purchase ad inventory across all Microsoft digital properties, including MSN, the adCenter search platform, PCs, Xbox Live and Web-enabled mobile phones. The group will also handle ad sales for Windows Live, Office Online, Windows Mobile and Massive Inc., a videogame ad network that Microsoft purchased in April.

Most Popular
In this article: