×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Microsoft Corp

Published on .

Most Popular
Company: Microsoft Corp., Redmond, Wash.
Agency: Deutsch, New York
Market: IS, chief executives
Quick chase: The warm and fuzzy platitudes about the miracle of cloud computing that spread across the businessman's smiling face remind us that typography is the least understood part of b-to-b advertising. When type and images get entangled like this, readers are forced to choose between the two. Overprinting suggests that the text isn't all that important. It certainly doesn't explain how cloud computing actually works.
Clue: Find separate quarters for the text and for the image.
In this article: