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Microsoft Corp

Published on .

Company: Microsoft Corp., Redmond, Wash.
Agency: Deutsch, New York
Market: IS, chief executives
Quick chase: The warm and fuzzy platitudes about the miracle of cloud computing that spread across the businessman's smiling face remind us that typography is the least understood part of b-to-b advertising. When type and images get entangled like this, readers are forced to choose between the two. Overprinting suggests that the text isn't all that important. It certainly doesn't explain how cloud computing actually works.
Clue: Find separate quarters for the text and for the image.
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