BtoB

Microsoft Corp.

Published on .

Reprints Reprints

What is the expression on the face of this everywoman, this Donna from the cubicle next door? Is it frustration? Anger? Quiet desperation? In any case, her look caught our attention. After reading the copy, it appears this business-woman has a beef with Sales-force.com, hence the headline, a decent play on words: “Don't get forced. Get what fits.” And what fits, according to the ad, is Micro-soft's Dynamics CRM Online product, which can cost 65% less than Sales-force.com, the dominant player in this sector. Oh, the irony of challenger brand strategy from Microsoft. Rating: 2.5 stars
In this article:
Most Popular