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BtoB

Microsoft debuts ad campaigns aimed at SMB market

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Redmond, Wash.—Microsoft Corp. has launched new ad campaigns aimed at small and medium businesses.

An online ad campaign for Microsoft Office Live, developed using floating ad technology from Rovion, targets the SMB market.

A separate campaign, called “ideaWins: The Ultimate Challenge,” is a contest to identify the most creative small business in the country. It is running as part of Microsoft’s broader campaign for Microsoft Office Accounting. The contest winner will receive $100,000 in business software and infrastructure.

—Kate Maddox

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